Book Review Exchange
With tens of thousands of different book-promotion plans and opportunities on the market (just search the Internet for "book promotion" or "book marketing" if you want to be overwhelmed), the question arose recently on Quorum which method of marketing is most effective. Many marketing plan "teasers" lead you to the purchase of various full or advance plans or services promising to get your book noticed. Whether or not they work or are worth the investment is open to conjecture. Some of the best free or inexpensive suggestions are located at Elektra Press under the blog category, "marketing and promotion." Worth checking out.
As for my own opinions after publishing more than eighty books with numerous conventional publishers, I like the idea of unsolicited book reviews. If you have a lot of personal e-mail addresses in your contacts list, you could notify each of them of your book's publication date and offer to send them a free ARC (Advance Reader Copy) e-book with a request that they provide an honest, objective book review IF THEY CHOOSE TO DO SO. It's important that you don't solicit book reviews with the understanding that there are "strings" attached or that the ARC recipient is required to write a review. If you do, sites such as Amazon and Barnes & Noble will delete them.
If you don't have a large personal contacts list to draw upon, you can join a writing group such as the Authors Guild (www.authorsguild.org), Pen America (www.pen.org), or the American Society of Journalists and Authors (www.asja.org) and mention the fact that you're seeking reviewers for your book (again, do a Google search for a comprehensive list of writing groups). You may also be interested in exchanging reviews with other authors—in which you'll read their books with the understanding that you may review them if you so choose. In return, you'll send out your book's ARCs with the same understanding. All reviews must be unbiased and unsolicited—the choice of reviewing rests solely with the reader/reviewer.
If you're an author, agent, or publisher interested in exchanging unbiased and unsolicited book reviews with D. J. Herda, please notify us via the form below, telling us the name of your book, its publisher and publication date, and whatever other information you'd like to share. Then upload or drag-and-drop a one-page synopsis of your book (along with the entire manuscript if you'd like) for Mr. Herda to consider for review--in MS Word format ONLY--where indicated at the bottom of the form below.
Why go the book-review route when so many other marketing opportunities are available to you? Mostly, because Amazon is the single largest selling book outlet in the world, and many people who check out books read their existing reviews on the site before deciding whether or not to buy. But Amazon has specific rules against soliciting reviews, paying for reviews with money or any other commodity of real or perceived value, and providing false or biased reviews, either pro or con. They do allow authors to send out ARCs in order to encourage book reviews, but the reviews must be unbiased and the review requests unsolicited—totally at the reviewer's discretion without undue influence, pay, or any other consideration from the author. Just a word to the wise!
Please Note: If you'd prefer to e-mail a one-page PDF book synopsis and/or a complete ARC of your book for review instead of uploading an MS Word file, send us a message (below), and we'll e-mail you an appropriate address to which to attach your PDF file(s) for quickest handling. In return, we'll notify you of Mr. Herda's most current books available for review. If you find one or more that you believe you would like to receive, let us know, and we'll e-mail you a book synopsis plus an ARC of your selected title.
Remember: All reviews are understood to be unpaid, unbiased, and unsolicited, and no mutual exchange of reviews shall be required or expected.