D. J. Herda

When someone you know asks you to review a copy of her new book, and it's awful, what do you do?

Here's what I did when a writer/friend of some years asked me to review a copy of her new book, which was scheduled for POD release a couple months later. Despite the fact that this author had already written and published several psychic romances, including one with a conventional publisher, I soon realized the new book was in trouble. So, I picked out the strong points, built them into a review, and then, in an aside to the author, pointed out some serious typos, grammatical errors, and punctuation problems so that she might review and consider revising them before releasing the book to the public.

I never heard from her again.

Obviously, some people can take creative criticism, and some can't. I assumed I was giving her the best of two worlds—a review she could publish to her benefit and tips on preparing the book for release if she chose to consider them. She apparently didn't see things that way. Read More 

Let's begin with an assumption: You contact a restaurant owner about writing a review about his restaurant for publication. And, let's also say that you're on a, umm, "tight" budget. When you get to the restaurant, the owner volunteers to "comp" you a meal featuring some of their signature entrees. You're delighted.

Question: Is that ethical?

Here's my take on the subject after more than half a century of writing reviews on everything from restaurants to luxury resorts. If a restaurant owner (or anyone) pays you in the form of a free meal to write a review about them and you accept the gratuity, you can't in good conscience write a review for publication without revealing that fact to a publisher. To do otherwise would constitute at least the appearance of pay-to-play. And, you simply can't do that in the world of "journalistic integrity."

Now, if you want to run your review past the New York Times or The Washington Post, I wouldn't worry too much about journalistic integrity. The editors there haven't heeded that concept for decades. And I speak from experience as a former columnist for The Washington Post, L.A. Times, Chicago Tribune, and many others for years. But that was eons ago when a publication's integrity and impartiality were paramount. Today, they're little more than tantamount—to sales. Everything else, it seems, takes a back seat. Read More