A question came up the other day on how to go about buying republication rights for copyrighted material. That's relatively simple to do--once you know the answer. Here's my take on the situation.
First, whether or not you'll have to pay for using copyrighted content depends upon the amount of content, the attribution you provide, and when, where, and by whom the original content was published. It also depends upon where and how you propose to republish the content. Some publishers welcome limited use of their content with appropriate credits as effective, free, word-of-mouth promotion. Others don't. The only way to find out for sure is to write the Rights and Permissions department of the publisher, which information should be listed on a book's copyright page or on a magazine or newspaper's masthead.
In your request, provide the publisher with the exact material you'd like to republish, the original publication's name, publication date, and author's name plus any other pertinent information you can think of. Then, propose an attribute, such as "Reprinted with the permission of Random House, Inc." or whatever is appropriate. Don't mention paying for the rights. If the publisher gives you the go-ahead, you're home free. (Retain a copy of the permission for future use, just in case.)
If the publisher replies to your request positively and suggests a proposed fee, feel free to negotiate. If they ask for $500, for example, offer them half that amount. You'd be surprised at how many books a publisher has to sell to make up $500—or anywhere near it. By granting limited republication usage rights, the publisher is raking in what is in effect "free money." And that contributes to the publisher's annual statement, which looks good to the corporate offices.
If you can't reach an agreement with the publisher, of course, you can always sidestep the entire rights situation by rewriting, rewording, and republishing your own interpretation of the material you had hoped to purchase. Remember: Thoughts, ideas, and concepts can't be copyrighted. Their stylistic rendition (how those thoughts are written) can be.
Present the same concepts in your own words, and you're home free. And you won't have to pay for republication rights. Simple, no? Who would have thunk it?
Smoke if you've got 'em.
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D. J. Herda is author of the new series of writing advice, About Writing Right, available in eBook, paperback, and hardcover formats at Amazon and at fine booksellers everywhere. You can check out his column, "The Author-Ethicist," which runs at Substack.com weekly. Well, almost weekly. Occasionally weekly. Sometimes weekly. (Hey, I do my best!)